In November and December, we shared Dux Unwrapped — 12 short reflections drawn from what we’d seen across schools, education service providers, leadership teams, and partners throughout the year.

• They weren’t designed to go viral.

• They weren’t built as lead generation.

• They were intentionally reflective, sometimes uncomfortable, and very honest.

Then we paid close attention to how you responded. Here’s what your engagement taught us…

Recruiting the right-fit teachers and school leaders takes more than posting job ads — it takes strategy. Schools that succeed in attracting top educators know that recruitment is an extension of their brand. From the way your mission and values are communicated, to the stories shared by current faculty, to how your school shows up on LinkedIn and Instagram, every touchpoint shapes the perception of your community. A strong teacher recruitment strategy connects concept, brand, and channel: defining the big idea behind your campaign, ensuring every message reflects your school’s values, and using the right platforms to reach the right people. With a strategy-first approach, schools don’t just fill positions — they attract educators who are aligned, invested, and ready to make an impact.

Here’s how you can make a strong case for your bold, new ideas—without the guarantee of success but with a promise of thoughtful planning and potential impact.

In the realm of branding and marketing, sparking conversations and stirring emotions can often be more impactful than…