We talk about Open Houses like they’re events—but they’re really brand moments. In consumer terms, they’re your school’s pop-up shop: a curated, emotional experience that turns curiosity into connection. From micro-moments that make parents stop and share to small touches that make families feel seen, this guide shows how to design an Open Day that’s not just attended—but remembered.

Governments across South-East Asia are rapidly expanding access to early childhood programmes — yet enrolment in international and independent schools tells a different story. Families value early learning, but hesitation remains. Why? Because reassurance, not academics, is the true decision driver in the early years. Safety, care, and belonging aren’t just operational musts; they’re strategic brand differentiators.

Recruiting the right-fit teachers and school leaders takes more than posting job ads — it takes strategy. Schools that succeed in attracting top educators know that recruitment is an extension of their brand. From the way your mission and values are communicated, to the stories shared by current faculty, to how your school shows up on LinkedIn and Instagram, every touchpoint shapes the perception of your community. A strong teacher recruitment strategy connects concept, brand, and channel: defining the big idea behind your campaign, ensuring every message reflects your school’s values, and using the right platforms to reach the right people. With a strategy-first approach, schools don’t just fill positions — they attract educators who are aligned, invested, and ready to make an impact.

Every August and September, school newsfeeds look like a joyful parade: smiling students, first-day outfits, ribbon-cuttings, community picnics, and balloon arches. And rightly so… the first week back is a celebration. But here’s the thing: if every school is posting the same moment, the magic can blur together in your audience’s mind. At Dux Studio, we believe the first weeks back, are yes, saying “we’re back”, but they’re your golden opportunity to set the tone for your entire year of storytelling…

Nostalgia marketing has proven to be a particularly effective strategy, blending familiarity with innovation to strike a chord with consumers. But how can schools leverage this trend to showcase their unique value and create deeper connections with their communities?

In the realm of branding and marketing, sparking conversations and stirring emotions can often be more impactful than…

At Dux, we specialize in bringing school stories to life through bold and edgy branding. One common challenge schools face is taking the leap to start a rebrand and knowing where to begin. To streamline the process…