Recruiting the right-fit teachers and school leaders takes more than posting job ads — it takes strategy. Schools that succeed in attracting top educators know that recruitment is an extension of their brand. From the way your mission and values are communicated, to the stories shared by current faculty, to how your school shows up on LinkedIn and Instagram, every touchpoint shapes the perception of your community. A strong teacher recruitment strategy connects concept, brand, and channel: defining the big idea behind your campaign, ensuring every message reflects your school’s values, and using the right platforms to reach the right people. With a strategy-first approach, schools don’t just fill positions — they attract educators who are aligned, invested, and ready to make an impact.

Nostalgia marketing has proven to be a particularly effective strategy, blending familiarity with innovation to strike a chord with consumers. But how can schools leverage this trend to showcase their unique value and create deeper connections with their communities?

Here’s how you can make a strong case for your bold, new ideas—without the guarantee of success but with a promise of thoughtful planning and potential impact.

Leveraging the kick-off of the Premier League season, Guinness has made a splash as the official beer and non-alcoholic beer partner of the league. With their campaign, "Lovely Game for a Guinness," created by AMV BBDO, they’re not just celebrating football—they’re redefining it... but how is this connected to education?

Let’s break this down into digestible chunks, shall we? There’s a lot to unpack here, and as you can imagine, the landscape is constantly evolving. So, let’s start from square one. We’re diving into how GenAI is shaking things up in school marketing and communications—looking at the impact, the perks, and, yes, some of the concerns around using AI-generated content for school storytelling, branding, and comms.

Heinz has done it again, striking an emotional chord that leaves you craving more—literally. Their "It Has to Be Heinz" campaign taps into the power of nostalgia, relatability, and those small everyday moments we all share. This emotionally charged masterpiece is a home run, proving once again that Heinz isn’t just a condiment—it’s comfort food’s best friend. Let’s dive into how this campaign connects to larger marketing strategies, especially in the school sector, where human connection is key.

The move towards a brand value mindset in school marketing is more than just a strategic adjustment; it's a necessary evolution.

In the realm of branding and marketing, sparking conversations and stirring emotions can often be more impactful than…

At Dux, we specialize in bringing school stories to life through bold and edgy branding. One common challenge schools face is taking the leap to start a rebrand and knowing where to begin. To streamline the process…