Katie Rigney-Zimmermann, Director of Admissions at the American International School of Budapest, offers the kind of perspective schools need more of, one that understands admissions as a critical intersection of business, sales, relationships, and long-term growth. But what makes her voice especially powerful is that she holds this commercial and strategic understanding alongside something equally important: mentorship, generosity, and the role of professional community in helping others rise.

In November and December, we shared Dux Unwrapped — 12 short reflections drawn from what we’d seen across schools, education service providers, leadership teams, and partners throughout the year.

• They weren’t designed to go viral.

• They weren’t built as lead generation.

• They were intentionally reflective, sometimes uncomfortable, and very honest.

Then we paid close attention to how you responded. Here’s what your engagement taught us…