Summer Content Strategy Q&A

Q1: How can we create engaging summer content that keeps families connected and excited about the school year ahead without overwhelming our small marketing team?

Honestly, it’s all about quality, not quantity. Research backs this up, authentic, community-driven stories crush generic posts by three times on social. So lean into the real stuff: student spotlights, teacher shoutouts, or those sweet caregiver moments that feel personal and aren’t a headache to gather. User-generated content is a total game-changer here. It builds real connection and lets your community do the heavy lifting for you. So get those hashtags ready to spread withy our community. A bonus? Repurposing old content, that did well, with fresh captions or quick tweaks keeps things easy but still packs a punch (if it aligns.)

Before getting started, don’t forget to block out some time to brainstorm. What’s your community actually into? What vibes with your school’s values? Knowing that makes your summer content way more than just regular posts, it makes it something people actually want to see. Bring in students, teachers, whoever wants to lend their voice.

Here’s a quick win for summer: send out some fun school swag and ask families to post photos of it wherever they are, beach, backyard, or travelling. It’s an easy, feel-good way to keep your community connected and the content flowing with minimal effort and quick turnaround + #.

Q2: What types of content work best during the quieter summer months to sustain audience interest and build anticipation for enrollment season?

Summer’s the perfect time for soft-touch content; think nostalgia vibes, behind-the-scenes sneak peeks, and little “look what’s coming” teasers. Don’t forget to shout out some of your biggest wins from last year too; people love seeing success stories that build hype for what’s next.

Research shows storytelling about school culture and alumni updates can boost engagement by up to 40% when things usually slow down. And for those quick, easy wins? Polls, quizzes, or “Ask Me Anything” posts are gold. They keep your audience chatting without heavy lifting on your part.

Bring it back to user behaivors. Someone scrolling on the beach, tapping on your fun, light posts. Nostalgia’s a winner here. Throw in teacher grad pics, baby photos, guessing games, or fun facts. It’s a great way to reintroduce your community and get people sharing stories about themselves, which means your reach just keeps growing.

We are also here for the meme. Easy to engage with, easy to relate, easy to share to stories!

Q3: How can we effectively plan and schedule summer content in advance to maintain consistent posting without losing relevance or freshness?

The key is building a flexible content calendar with thematic buckets, like community, culture, and curiosity, that guide content creation but leave room for timely updates. We want to leave room for authenticity and spontaneity. Plan 70%, but leave 30% to tap in with your audience and reshare. Tools like scheduling platforms are your best friends here, freeing up bandwidth while letting you adapt quickly if something newsworthy pops up.