Think: personalization meets nostalgia meets full-blown digital shareability.

Yes, you’ve probably heard the “Disneyland” metaphor before. But this isn’t another piece about marketing—it’s about emotional architecture….it’s about designing feelings. From anticipation to nostalgia, we’re talking about intentionally crafting the emotional arc families experience with your school—from first click to lifelong connection.

Nostalgia marketing has proven to be a particularly effective strategy, blending familiarity with innovation to strike a chord with consumers. But how can schools leverage this trend to showcase their unique value and create deeper connections with their communities?

Here’s how you can make a strong case for your bold, new ideas—without the guarantee of success but with a promise of thoughtful planning and potential impact.