Brand Refresh and Strategic Positioning for Guangdong Technion Affiliated International School
Our brand refresh for Guangdong Technion Affiliated International School (GTAIS) leveraged key insights from market research to elevate the school’s positioning and engage prospective families with a more authentic and modern identity.
“Our work ensured GTAIS brand was not only more visually appealing but also strategically positioned to grow and sustain its reputation globally. ”
Overview:
In 2024, GTAIS partnered with Dux Studio to create a full brand identity from the ground up. The goal was to establish a unique, cohesive, and forward-thinking brand concept that reflects the school's innovative approach to education, commitment to technology, and student empowerment. The project involved creating everything from the corporate logo to detailed brand guidelines, including color palettes, typography, and marketing materials.
Project Components:
Corporate Brand Logo Design
Standard Font
Standard Color Palette
School Identity Extension Upgrade
Marketing Material Development
Wall Mural Designs
Comprehensive Brand Guidelines
School Uniform Design
Key Achievements:
Brand Identity Refinement
We redefined GTAIS brand to reflect its core values of inclusivity, global-mindedness, and academic excellence, ensuring these qualities were clearly communicated in all marketing materials.
Visual Transformation
We modernized GTAIS visual identity, incorporating a fresh color palette, typography, and logo design that aligned with the strategic goals of attracting international students and fostering a sense of belonging.
Consistent Messaging
A unified voice and messaging were developed and integrated across digital and print platforms, reinforcing GTAIS commitment to innovation and community in every touchpoint.
Engagement & Growth
The refreshed brand successfully boosted engagement, leading to an increase in inquiries and applications. It also strengthened GTAIS presence in key international markets, positioning it as a leading global educational institution.
Conclusion:
This project resulted in a cohesive and innovative brand concept for GTAIS that reflects its core mission and values. The brand guidelines provide clear instructions for maintaining consistency across all mediums, ensuring that the school’s identity remains strong as it grows. The combination of modern design elements, clear communication strategies, and community-focused symbolism positions GTAIS as a leader in international education and innovation.