“TOGETHER, WE ARE STRONG”
Case Study: Dux Studio transforms (ISNS) International School of Shenzhen’s online presence through website collaboration
INTRODUCTION
The International School of Nanshan Shenzhen (ISNS) is a prestigious institution known for its dedication to academic excellence and a vibrant community spirit, symbolized by its phoenix brand. To align with its vision and enhance its online presence, ISNS partnered with Dux Studio for the development of a modern, engaging website that would reflect its unique identity and community ethos.
PROJECT SCOPE
Client: International School of Nanshan Shenzhen (ISNS)
Agency: Dux Studio
Project: Website Development
Timeline: 3 months
OBJECTIVES
In-depth Website Audit
Assess current website performance and user experience.
Identify areas for improvement based on ISNS’s expectations and latest web design trends.
Understand ISNS’s brand identity and community.
Brand Development
Craft a compelling brand story.
Develop a cohesive brand concept.
Create engaging copywriting.
Website Design and Layout
Develop a comprehensive site map.
Design intuitive and visually appealing page layouts.
Ensure the website delivers a "wow" factor to visitors.
Bespoke Services Provided by Dux Studio
IN DEPTH WEBSITE AUDIT
Expectations and Considerations:
Performance Metrics: Analyze current loading times, mobile responsiveness, and overall user experience.
Content Relevance: Review the relevancy and clarity of existing content.
User Journey: Examine the ease of navigation and accessibility for different user groups (students, parents, faculty, prospective families).
General Trends and Best Practices:
Minimalistic Design: Emphasis on clean, easy-to-read layouts.
Responsive Design: Ensuring seamless experience across all devices.
Interactive Elements: Integrating multimedia, interactive maps, and virtual tours.
SEO Optimization: Enhancing visibility on search engines through intentional copy.
BRAND DEVELOPMENT
Brand Identity and Storytelling:
Brand Story: Weaving the history, values, and strategic goals of ISNS into a captivating narrative which reflected who they are and emotional connection.
Brand Concept: Developing a cohesive visual and thematic concept that resonates with the ISNS community.
Copywriting: Crafting powerful, engaging content that tells the ISNS story and highlights its unique offerings.
Phoenix Brand and Community Focus:
Symbolism: Emphasizing the phoenix as a symbol of renewal, strength, and community spirit. Highlighting the power of community and the strength that comes from joining a united community.
Community Stories: Featuring testimonials and stories from students, parents, and staff to build a sense of community.
WEBSITE DESIGN AND LAYOUT
Site Map and Page Layouts:
Site Map Development: Creating a logical and user-friendly site structure.
About, Admissions, Academics, School Life, Community, Careers, Parent Portal, Calendar
Homepage: A stunning introduction to ISNS with a dynamic hero section.
About Us: Detailed history, mission, and values of ISNS.
Admissions: Step-by-step guide for prospective families.
Academics: Information on curriculum, faculty, and educational philosophy.
School Life: Stories, events, and news showcasing the vibrant ISNS community as well as alumni.
Careers: Inspiring prospective teachers to join the community.
Parent Portal: Designing a community hub for parents to easily access important information in one place.
Calendar: Designing an easy-to-use calendar function
VISUAL AND INTERACTIVE DESIGN
Homepage Design: Incorporating engaging visuals, animations, and a powerful message.
Page Layouts: Clean, modern layouts that highlight key information and are easy to navigate.
Multimedia Integration: Suggesting the use of specific high-quality images, specific videos, and interactive elements to enrich user experience.
Accessibility: Ensuring the site is accessible to all users, including those with disabilities.
RESULTS
Enhanced User Experience: The new website offered a seamless, intuitive user experience, significantly improving navigation and accessibility.
Strong Brand Identity: The captivating brand story and concept successfully conveyed the essence of the ISNS phoenix brand.
Increased Engagement: Engaging content and interactive elements led to higher visitor engagement and longer time spent on the site.
Positive Feedback: The ISNS community responded positively to the new website, appreciating its modern design and comprehensive information.
CONCLUSION
Dux Studio's collaboration with the International School of Nanshan Shenzhen resulted in a state-of-the-art website that not only meets but exceeds the expectations of its users. By focusing on a deep understanding of ISNS's brand and community, Dux Studio was able to deliver a digital experience that truly reflects the school's values and spirit, ensuring that every visitor is wowed and inspired by the ISNS story and the understanding that together, the ISNS community is strong.