One Year of Growth — The Dux Studio Boutique Agency Approach
This year wasn’t just busy. It was intentionally busy. Every post, every conversation, every connection was part of building Dux Studio into what we set out to be: boutique creative and strategic agency focused on, and supporting, the education sector.
It was also the year of our intentional rebrand — our direct, all-in push to reinforce exactly what Dux Studio is and how we’re different from other agencies. We went all out to show that our strength isn’t just in marketing creativity, but in uniting it with deep enrollment and admissions expertise, so schools see real, measurable impact from first touchpoint to signed contract.
Because here’s the truth: you can have beautiful, bold marketing, but without an in-depth understanding of how it connects to your enrollment strategy, it falls flat. Our approach delivers both.
And we haven’t done this alone. Every milestone, every step forward, has been possible because of the people we’ve met, partnered with, learned from, and shared coffees (and countless late-night messages) with along the way.
This year proved that when people believe in a shared vision, we can reinvent what school marketing looks like… and actually make it happen.
What That Looked Like in 12 Months
It looked like pure exhaustion… and immense excitement. It looked like strong coffee, early mornings, weekend work sessions, and big ideas scribbled on napkins during travel. But it also looked like laughter on Zoom calls, celebrations after campaign launches, and the constant encouragement from a community that believes in what we’re building.
5.8% engagement rate – well above LinkedIn’s 2–5% average, showing our content sparks interest and action.
+104% follower growth
1 Podcast | 1 Keynote | 2 Webinars – sharing our voice and perspective on multiple stages.
Global Client Growth – schools across Asia, Europe, the UK, the US, and the Middle East now part of our story.
Expanded Scope – from school marketing to educational services and agent recruitment we are now working alongside people invested in education.
2 Organic PR Features – our work spoke, and people listened.
Our biggest 🧡 - Countless New Connections – in person, online, and across industries.
Campaigns That Defined the Year
We executed four big campaigns as a company that not only captured our creative ethos, but brought our community together:
12 Days of Duxmas: Our seasonal cheer meets smart strategy. Designed to give you fresh marketing ideas during the rare downtime when you could actually breathe, think, and plan ahead.
Dux Marketing Madness: A creative showdown of ideas and tactics, inspired by one of the biggest brackets in sports - only this time, the competition was all about school marketing 😉
The Summer Out of Office Content Challenge: Helping you keep the conversation alive through the quiet months, with tips to let your socials run at least 75% on autopilot while you recharge.
#AccelerateAction for International Women’s Day: Rallying our global friends to champion a cause close to our hearts and values, amplifying voices and driving meaningful change.
These campaigns were built with intention, but their real impact came from you. You joined in, shared them, and turned them into something bigger than we could have imagined. Every idea had a purpose: to help you, inspire you, and give you practical strategies you could apply directly to your own marketing and enrollment efforts.
Staying Connected Through Our Love Language - The Banter!
One of the most rewarding parts of this year has been staying connected through our bi-monthly newsletter, The Dux Banter.
It’s our way of checking in, sharing what we’re talking about in the office, exploring what’s happening in marcomms, and showing how those trends, whether from education or global brand execution, can influence school marketing and enrollment in big, tangible ways.
The incredible sign-up and readership we’ve seen has been a reminder: people aren’t just curious about what we do, they want to be part of the conversation. And we’re grateful for every single person who opens, reads, and responds. 🧡
Looking Ahead
If this year has taught us anything, it’s that growth is better when it’s shared. So here’s to another year of bold ideas, and rolling out impactful new approaches to school marketing and enrollment.
2025 is already shaping up to be exciting, with AEO here, Instagram Repost changing the game, and new opportunities to connect like Instagram Broadcast Channels, co-authored posts, and private niche communities. We’re doubling down on UGC to bring authentic school stories to life, and we’re ready to tap into LinkedIn’s evolving tools, from employee advocacy amplification that turns school teams into powerful brand voices, to contributing to LinkedIn collaborative articles where we can share insights on marketing, enrollment, and brand storytelling with an even wider audience.
The tools are changing, and we’re ready to test, adapt, and share what works with the people and schools who trust us to think differently.
Our Reflection At Dux Studio, our boutique agency approach is rooted in partnership and trust.
Working side-by-side with schools, becoming part of your team.
Aligning marketing with enrollment, so every campaign moves the needle where it matters most.
Designing with intention, so creative work is not only bold, but meaningful.
Bringing fresh perspectives from global brands into the education space.
Building a community where every partner feels part of something bigger.
But we know this isn’t something we do alone. Everything we’ve achieved this year has been possible because of the trust, collaboration, and generosity of the people we work with. We’re grateful for every conversation, every shared challenge, and every friendship that’s grown out of this work. Our connections go far beyond “projects”, and make what we do truly worth it.