Build a School Brand That People Feel

who are we

Dux Studio helps schools and education-service providers build brands people trust and genuinely
believe in.

Through education marketing, branding, and immersive experiences, we design and shape moments that stay with families and school communities, empower educators, and help education-service brands reach the schools they seek—building stories that grow stronger and more meaningful well beyond day one.

CREATIVE

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Item description

  • Item description

  • Item description

  • Item description

STRATEGY

  • Item description

CONSULTANCY

Our School Partners Around the World

  • American International School of Guangzhou

    American International School of Guangzhou

  • Dux Studio School Partner: Brookes Education Group

    Brookes Education Group

  • Dux Studio School Partner: Dwight Seoul

    Dwight School Seoul

  • Dux Studio School Partner: Shekou International School

    Shekou International School

  • Dux Studio School Partner: Enrollment Management Association

    Enrollment Management Association

  • Dux Studio School Partner: International School of Nanshan Shenzhen

    International School of Nanshan Shenzhen

  • Dux Studio School Partner: American Overseas School of Rome

    American Overseas School of Rome

  • Dux Studio School Partner: Osaka YMCA International School

    Osaka YMCA International School

  • Guangdong Technion-Israel Institute

    Guangdong Technion Affiliated International School

  • Dux Studio School Partner: American International School in Abu Dhabi

    American International School of Abu Dhabi

  • Dux Studio School Partner: French American School of Puget Sound

    French American School of Puget Sound (Capitol Hill)

SERVICES

Let’s get started.
See how we can help, and book a no-strings session to map your next big strategy move.

SAY HELLO
school marketing

What Makes Us Different
We don’t just understand the school world—we’ve lived every angle of it.

We’ve been the international school students on the first day of school. We’ve been the marketing and admissions directors driving enrollment. We’ve been the parents searching for a school that feels like home.

That first-hand experience shapes every strategy we build. It means we design campaigns with understanding, speak to families in a language they trust, and create brand moments that resonate long after the first campus tour.

  • Are You Ready to Enter the New Era of School Marketing? →

    Families Choose Feelings First

  • Insights Are Your Story Engine.

    Data reveals the what; stories reveal the why.

  • Experience mapping is a top growth tactic in 2025 brand marketing.

    Eliminate anything that doesn’t reinforce your values.

  • Consistency beats production value

    Authentic iPhone videos outperform polished promos in engagement by an estimated 40%.

  • Match Story to Channel

    Adapt your core stories to meet your audiences.

  • Track Beyond Clicks

    Monitor conversion actions (tour bookings, inquiry forms) tied to story campaigns, not just likes.

  • Schedule a Strategy Session with Dux Studio →

    Let’s banter.

It all begins with an idea

Shaped by your mission, your people, your story.

  • American Overseas School of Rome: Rebrand Marketing Material
  • American Overseas School of Rome: Rebrand
  • AOSR Rebrand: Logo Refresh
  • American Overseas School of Rome: Rebrand Merchandise
  • AOSR Rebrand: Prospectus Redesign
  • AOSR Rebrand: Brand Strategy
  • American Overseas School of Rome: Rebrand - Business Cards
  • GTAIS: Brand Refresh
  • Guangdong Technician-Israel Institute of Technology: Rebrand - An outdoor digital billboard advertising
  • Guangdong Technion-Israel Institute of Technology: Rebrand Marketing Material
  • Guangdong Technion-Israel Institute of Technology: Rebrand Marketing Material
  • GTAIS: Brand Refresh - Merchandise
  • Guangdong Technion-Israel Institute of Technology: Rebrand Stationary
  • GTAIS: Brand Refresh - Merchandise
  • GTAIS: Brand Refresh - Merchandise

What our clients are saying

  • "I have worked with Dux Studio for over 14 years in the capacity of Head/Director of School and Director Asia Pacific. Dux Studio has never shied away from challenges and always achieved beyond expectation."

    Kevin Skeoch
    Director, Asia Pacific
    Brookes Education Group
    Canada, UK, Russia, India, UAE

  • "Their work exceeded our expectations and we are genuinely thrilled with the outcomes they delivered. Their expertise in copywriting elevated our brand-new website and school profiles, conveying our strengths in a compelling manner. Moreover, Dux Studio played a pivotal role in refining our branding identity to a whole new level, resulting in a visually striking and cohesive brand image. Their commitment to excellence, timeliness, and customer satisfaction throughout the partnership was commendable. I wholeheartedly recommend Dux Studio to any organization seeking top-tier creative services."

    Sherry Zeng
    Head of Admissions and Marketing
    International School of Nanshan Shenzhen
    China

  • "It was a pleasure working with Dux Studio. They are attentive listeners and keen to deliver branding that keeps the essence of the school. As a non-designer, I could not visualize what was needed to bring our branding into the 21st century. Fortunately, Dux Studio worked closely with me and others to make this happen."

    Harish Kanabar
    Head of School
    Shekou International School
    China

  • "In my time at Dwight as Director of Communications, I managed a range of projects that allowed me the opportunity to work with companies such as Dux Studio. Dux was one of the best partners I have worked with. Lucy and Gianna are very responsive and produce high quality designs. I highly recommend Dux Studio and look forward to working together again."

    Grace Zimmerman
    Director of Communications
    Dwight School Seoul
    South Korea

  • "I worked closely with Lucy and Giannabella throughout the entire duration of a large rebranding project. They were really understanding of our needs, and were able to quickly take feedback and deliver updated content to meet our needs. While a certain highlight of working with Dux was the high quality work they produced, another highlight was the actual process of working with them, and I would truly recommend them to anyone looking for a team that fully understands international education to help with a large branding project."

    Emma Smith
    Director of Communications and Marketing
    American Overseas School of Rome
    Italy